Cognitive X Solutions launches new VOIP phone system provider Facto Communications

By Sebastien AubeAugust 30, 2017 at 4:27 PM

Sebastien Aube

Facto Communications / A Cognitive X Solution Company

18006702649 ext 101

For Immediate Release 8/30/2017 Moncton NB. Today, Cognitive X Solutions launches Facto Communications, a Hosted VOIP/PBX specialist. Facto Communications will specialize the design and installation of digital phone systems. Building custom solutions and VOIP opens up new opportunities and new markets in Canada and the United States ~ CEO, Sebastien Aube.

These days businesses grow and evolve at a fast pace. Having a phone system that can keep up with the changes is essential for these businesses to survive and thrive. Our product can typically save from 30 to 50 percent over traditional phone systems. With no contracts and the flexibility to shrink and grow as your business requires.

About Facto Communications. : Facto Communications  is a custom business phone system designer and reseller. Facto helps businesses build phone systems that are truly a fit for their operations. The company was founded in 2017 with offices in Moncton, NB, Canada.

About Cognitive X Solutions.: Cognitive X is a custom software solutions provider specializing in mobile/web application design and development. The company was founded in 2006 with offices in Moncton, NB, Canada

Posted in: Press Release


Questions to ask early adopters of your SaaS product

By Sebastien AubeJuly 19, 2017 at 1:22 PM

Your idea is worth nothing. Ouch.  

Now it's time to sprinkle it with some value, at least perceived value. You're ready to get out there and validate your idea with your potential customers.

While you are at it, might as well get some early adopters over a nice cup of coffee or espresso.



Here is a list of questions you can use to get the most out of your interviews.


What SaaS products do you subscribe to currently?

Have you ever canceled a subscription to a SaaS product? Which one and why? 

What is your biggest challenge when trying to solve _________? 

What would it be worth to you if you were able to address that problem? 

How many people in your organization face the same issues?  

What is your business culture?  

How is employee performance tracked?

What is your companies budget when it comes to <<department name>>?

What is the number one issue you worry about when trying to transition from your work life to your personal/family life? 

Would you be interested in taking part of our early adopter program?

Given a choice, would you rather work on <<this>> or <<that>>?

If you were to review your day, how much time do you spend doing <<x>>?

What is most important for you when dealing with <<issue>>?

What type of work makes you feel more accomplished?

Have you tried to solve this issue before, how did it go?

What would you have done differently?

How much does this issue cost your business on a daily basis?

What is your current process for managing this <<issue>>?

Tell me more about <<x>>?

You've given me great information here, what could we have missed?

There you have it. It is essential to ask open ended questions and let them think for a few seconds before answering. You'll also want to stay away from leading questions as you will get short answers.  

You can also throw in a few personal interest questions if you feel they are not loosening up.

Now go! Add value to your idea.

Do you have any suggestions for questions you can ask a potential early adopter? If so, please add them to the comments below.

Photo by Luke Chesser on Unsplash

DevJEDI Academy or #maritimedevcon 2016

By Sebastien AubeJune 6, 2016 at 9:27 AM

On the morning of June 4th, 2016 at 7:15 AM a contingent of seven padawans met at the Cognitive X Solutions offices to make the trip to Fredericton where fellow Padawans and DevJEDIs are hosting #martimtimedevcon. 

After a few years hiatus, the organisers brought it back in 2015 and in 2016 the conference has already gained some astonishing momentum.  Hundreds of developers and technologist congregated at the WU Centre to learn new tricks and news methods to wield the technology force and a few soft skill sessions brought in the mix. 

Among the many subjects, the overarching theme seemed to be building highly available, scalable and fault tolerant solutions. Topics such as Docker, the Actor Model, and Recursive Architecture helped us peer into the world of (micro, nano)services. As a dev padawan, I just want to dig deeper and see how we can apply these techniques to what we do at Cognitive X Solutions.

On the other hand, we were lucky to see presentations on soft skills such as product management, dealing with a complex project with tight deadlines and a presentation on making a presentation. What the presentation is for the audience and not for the presenter? There were some great tidbits in each of those presentations that I will indeed adopt or adapt in my daily activities.

Kudos to the organising team, sponsors and speakers for putting on such a great conference. I would give you the titles of dev Jedi, but you're probably too humble. We'll go with high padawan, seems to fit your persona better. This conference made many dev padawans happy.

Posted in: Learning | Programming