Questions to ask early adopters of your SaaS product

By Sebastien AubeJuly 19, 2017 at 1:22 PM

Your idea is worth nothing. Ouch.  

Now it's time to sprinkle it with some value, at least perceived value. You're ready to get out there and validate your idea with your potential customers.

While you are at it, might as well get some early adopters over a nice cup of coffee or espresso.



Here is a list of questions you can use to get the most out of your interviews.


What SaaS products do you subscribe to currently?

Have you ever canceled a subscription to a SaaS product? Which one and why? 

What is your biggest challenge when trying to solve _________? 

What would it be worth to you if you were able to address that problem? 

How many people in your organization face the same issues?  

What is your business culture?  

How is employee performance tracked?

What is your companies budget when it comes to <<department name>>?

What is the number one issue you worry about when trying to transition from your work life to your personal/family life? 

Would you be interested in taking part of our early adopter program?

Given a choice, would you rather work on <<this>> or <<that>>?

If you were to review your day, how much time do you spend doing <<x>>?

What is most important for you when dealing with <<issue>>?

What type of work makes you feel more accomplished?

Have you tried to solve this issue before, how did it go?

What would you have done differently?

How much does this issue cost your business on a daily basis?

What is your current process for managing this <<issue>>?

Tell me more about <<x>>?

You've given me great information here, what could we have missed?

There you have it. It is essential to ask open ended questions and let them think for a few seconds before answering. You'll also want to stay away from leading questions as you will get short answers.  

You can also throw in a few personal interest questions if you feel they are not loosening up.

Now go! Add value to your idea.

Do you have any suggestions for questions you can ask a potential early adopter? If so, please add them to the comments below.

Photo by Luke Chesser on Unsplash

Posted in: Software as a Service

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